Image Source: YouTube
I mean, why not?
Companies are always looking for new, creative ways to market to people, and that’s especially true when it comes to the fast food industry. From the king for Burger King to the Chick-fil-A cows to Ronald McDonald and McDonaldland, fast food has always poured money into marketing. Wendy’s has taken that to the next level.
The company recently released WendyQuest: Legend of the Four Corner Stones, a turn-based RPG where players can earn real-life coupon codes for defeating bosses that get you free food from Wendy’s locations, with qualifying purchases. The game centers around Wendy, as she battles the mechs created by the evil Dr. MechBorg across the lands of Savoria. It sounds like a fever dream, really, but it’s real. There are five mech bosses, and they’re the ones you are going to have to defeat to get the food codes.
From what I’ve seen, Wendy’s didn’t go halfway on this thing. It takes an estimated fifteen hours to complete and has a rating of “very positive” on Steam, where you can pick the game up for free. It seems to be worth a look. Now, does this mean that other fast food joints will hop on a new trend, and we’ll get a Doom-style McDonald’s game, Assassin’s Creed: Chick-Fil-A, Batman Arkham Arby’s or GTA: Burger King? I hope so.
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Source: Nerdist
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