From Trick Shots To Mickey Mouse: Dude Perfect Strikes Creator Deal With Disney
Image Source: Tubefilter
Texas-based Dude Perfect is the latest creator to sign a deal with Disney. The company-wide partnership is expected to span sports, entertainment, consumer products, and parks. Dude Perfect’s short-form library is expected to come to Disney+ and Disney social platforms, with Dude Perfect creating original, Disney-inspired content highlighting Super Bowl LXI, the 50th anniversary of Star Wars, and Marvel Studios’ Avengers: Doomsday, among other projects.
Disney’s chief marketing and brand officer Asad Ayaz said in a statement, “Disney has always been a place where great storytellers come to create, and Dude Perfect brings a distinctive voice and an inventive approach to everything they do. By building on our longstanding relationship, we’re able to give fans even more ways to experience and be part of the Disney stories they love.” Dude Perfect co-founder Garrett Hilbert expressed the team’s excitement for their partnership as well, adding, “We’ve been Disney kids forever, from wearing out the VHS tape of The Lion King to making core memories as a family at Disney World. Disney taught us to go big and dream, and that has shaped everything we’ve built. Now, we get to make more of those dreams come to life with the Disney team, and we can’t wait to bring our fans along for the ride.” Dude Perfect’s challenge last year to visit all 12 Disney Parks worldwide in under 75 hours generated over 13 million first-day views and raised more than $1.2 million for Make-A-Wish.
This deal gives Disney access to Dude Perfect’s digital audience of 130 million followers and 22 billion lifetime views, while providing Dude Perfect with broader distribution and major franchise opportunities.
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Sources: THR, The Walt Disney Company
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