Max Marketing Department Hit With Layoffs
Image Source: Reuters
When it comes to the various streaming services that exist, one of the most important aspects of them stems from the catalog of movies and series that they're willing to produce and showcase for their respective audiences. Whether it’s showing off media from years ago, a reboot of something from years ago, or even the rare case of something new, it doesn’t seem like the pipeline of content is going to halt anytime soon. If the watchers have no clue what’s being offered in a service package, then how will they give up their credit card numbers? Hence why the marketing division of these companies is practically required, as to get more reach, and hopefully more money.
Warner Bros. Discovery, behind the streaming service Max, appears to have fallen asleep during that section of their business classes. Continuing their streak of making poor decisions, WBD has currently laid off at least 10+ employees in their marketing department. No doubt another business move to cut costs wherever the executives deem necessary. Despite cutting finished from their services, this appears to be the first time marketing took a hit since the merger of Discovery+ and HBO Max in April 2022.
Only time will tell just how many more lay-offs will occur under WBD, but regardless, it will be pretty difficult for Max to earn more subscribers if they're unable to market any of their content. Without a secure marketing division to ensure future subscribers, covering costs will continue to prove difficult for WBD, and no amount of lay-offs will help.
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Source(s): Deadline
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