Meta Has Been Sent A Cease-And-Desist Letter From The Motion Picture Association Regarding Their Use Of The PG-13 Rating
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Meta has come under fire again, this time from the Motion Picture Association (MPA). The MPA sent a cease-and-desist letter after Instagram introduced teen accounts and connected them to the PG-13 rating, in what the company claims was guidance inspired by the MPA ratings. The MPA’s letter read, “Because Meta’s statements are literally false, deceptive, and misleading, they constitute false advertising under federal law…and violate various state laws.”
The letter continued, “Additionally, by repeatedly equating its Teen Account settings with the PG-13 rating (often in close proximity to the symbol), Meta’s activities are likely to cause consumers to believe that Meta is approved to use the PG-13 rating or that Meta and the MPA are collaborating in some way.” The MPA expressed concern that the symbol might lose its context and meaning due to its unapproved connection to Instagram.
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Meta denied the charges and responded, “Meta’s statements regarding Teen Accounts being ‘guided by PG-13 ratings’ are factually accurate. The process involved a review and update of Meta’s content moderation protocol against the publicly available PG-13 standards.” The MPA challenged this claim, “Meta’s attempts to restrict teen content literally cannot be ‘guided by’ or ‘aligned with’ the MPA’s PG-13 movie rating because Meta does not follow [the MPA’s] curated process.
Instead, Meta’s content restrictions appear to rely heavily on artificial intelligence or other automated technology measures.” The MPA clarified that their ratings are determined by a group of parents who view entire films and rate based on context. The MPA’s letter opened with a desire to avoid litigation, but if Meta remains firm in its stance, it’s likely the MPA will file a lawsuit. Among the studios the MPA represents are Disney, Paramount, Sony, Universal, Warner Bros., Amazon MGM Studios, Amazon Prime Video, and Netflix.
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