The Beatles Get New Experience In London Called 'The Beatles At 3 Savile Row'
Image Source: Louder Sound
Starting next year, Beatles fans can “Get Back” to the site of the band's last ever live performance: 3 Savile Row in London. What was once the headquarters of their company, Apple Corps, is slated to become a seven-floor museum filled with artifacts from Apple's archives.
Formed in 1968, Apple Corps was The Beatles' attempt to gain control over their own financial affairs. However, they also backed other artists and artistic endeavors in London. The Savile Row Headquarters was most famously used to record and film the album/film I, which was recently revisited in Peter Jackson's Get Back miniseries. The project culminated in a live performance on the building's rooftop on January 30, 1969, which turned out to be the group's last ever live performance. Apple left the building in 1976, but the company has reacquired it and is staging a grand comeback to the historic site, as stated by the company's chief executive, Tom Greene.
“We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special.” Greene said, “Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
3 Saville Row will be transformed into a seven-level Beatles museum featuring a recreation of the studio where Let it Be was recorded, rotating exhibits, a fan store, never-before-seen material from Apple's extensive archives, and access to the iconic rooftop where The Beatles performed for the last time. The two surviving Beatles, Sir Paul McCartney and Ringo Starr, also got a chance to revisit the building.
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“It was such a trip to get back to 3 Savile Row recently and have a look around.” McCartney stated, “There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready."
Ringo kept his comments brief, simply saying, “Wow, it’s like coming home.”
The first-ever official Beatles experience will open to fans sometime in 2027.
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Sources: The Beatles, The Guardian
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