HBO Max Set To Use AI, Algorithms To Bring Viewers Vertical Shorts
Image Source: TheWrap
HBO Max has decided that AI belongs in the streaming experience. As such, the company is launching two features. The first feature, called HBO Max Shorts, converts clips from their catalog of movies and shows into vertical formats and lets users scroll through these clips.
If the user finds themself enjoying a clip, they can head straight to the full-length program from there, or add it to their list to save it for later.
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These clips are created by an in-house AI with some human oversight. According to the company, “The clips for this feature are powered by an AI tool built in-house, which helps human editors select and verticalize content by using machine learning algorithms that utilize scene-level metadata to comb through thousands of hours of titles and suggests the most compelling, high-impact scenes for discovery.”
Image Source: HelloTech
From there, human editors “decide which best represent the stories viewers love and capture jaw dropping moments, pivotal plot twists, and visually stunning sequences.” HBO Max plans to expand this feature to additional markets and devices. Currently, it is being tested out with select iOS users in the United States. The second feature is called Ask HBO Max. It is essentially an AI search engine that lets users ask more conversational questions to find a movie, like “accurate historical drama” or “family-friendly adventure.” This feature will first be available to Android users in the United States. The executive vice president of Product Management for Warner Bros. Discovery, Liesel Kipp explained the new features. She said, “These new mobile features build on intuitive, familiar behaviors subscribers use every day. Both ‘HBO Max Shorts’ and ‘conversational search’ translate those behaviors into new ways to discover programming across the HBO Max service, making it easier and more seamless for subscribers to find something to watch.”
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Source(s): The Verge, The Hollywood Reporter
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